Crypto exchange giant Crypto.com is all set to become the title sponsor for the fifth round of formula one scheduled for this May. Miami will host this round of F1 from May 6 to 8 at the Hard Rock Stadium, the hub of the Miami Dolphins. This title sponsorship will allow users of Crypto.com to have exclusive access to the tracks of the formula one races, and the stadium will bear the name of the exchange platform during the races.
Crypto.com is one of the fastest-growing cryptocurrency-based businesses in the financial sector. Launched as Monaco in 2016, the project became one of the most popular exchanges in the market. However, the company was rechristened Crypto.com to achieve more relevance in the market after buying a cryptography domain owned by Matt blaze, valued between $5-10 million. Now, the company is one of the largest players in the cryptocurrency market, with the native CRO coin rated as one of the least volatile coins in the market. The coin jumped nearly 1% in the last 24 hours alone and is currently valued at $0.51. It is also expected to post more upside movement in the future owing to its recent deals with popular names like F1, NBA, and more. If you’d like to know more about CRO’s future, click on the link to a comprehensive forecast of the coin.
Vice President Jeremy Wells from the Miami Grand Prix expressed his delight in this long-term deal. The whole team is looking forward to improving the quality of the digital experience for fans.
Crypto.com has invested hugely in advertising and sponsorships in recent times, especially after a slight setback this year, because of hackers. This rapidly growing platform has already signed a 176 million dollar deal with the UFC, a deal with the Philadelphia 76ers, and a cryptocurrency deal with the football club Paris Saint-Germain. The sponsorship with Adelaide Crows from Australia is expected to strengthen the brand in the southern hemisphere.